Cinimod Studio have created a unique and engaging in-store experience for Ralph Lauren’s flagship store in Beverly Hills LA, where each customer can physically interact with a bespoke electronics embedded leather interface that allows to personalize a set of bags. The entire user journey is tracked and its data extracted to be later analysed and visualised to give valuable insights over the user experience. The project combines digital and physical components, encompassing a range of RFID, LED and capacitive touch PCB technology layered within the table’s interior, with direct communication to a mobile application and a bespoke back-end server; resulting in beautiful high-resolution graphics displayed on state of the art OLED screen technology. The usage data is stored in a remote cloud-based database
